Club Pilates

SUMMARY

Working as a graphic designer at Club Pilates involves creating clean, engaging visuals that reflect the brand’s focus on wellness, strength, and accessibility. The role includes designing digital and print materials such as social media graphics, email campaigns, in-studio signage, and promotional assets for franchise locations. Designers collaborate closely with marketing teams and studio owners to ensure brand consistency while adapting content to local audiences, helping drive membership growth and maintain a cohesive, elevated brand identity.

CATEGORY

Branding | Visual Design | Graphic Design | Motion Design | Apparel Design

TOOLS

Adobe Illustrator | Photoshop | Indesign | After Effects | Premier | Google Suite | Powerpoint | Ceros | Figma

CP CIRCUIT LOGO dESIGN

Circuit is a new high-intensity workout class at Club Pilates. The logo design and the visual identity emphasizes energy, movement, and modern simplicity, creating a bold yet versatile mark that works seamlessly across marketing materials.

Deliverables
Logo Design

Year
07/20/2025

  • CP Circuit Lock-up

    CP Circuit Lock-up

  • Concept & Design Process

    Concept & Design Process

  • Use-Cases

    Use-Cases

FRANCHISEE NEWSLETTER RE-DESIGN

The redesigned Club Pilates monthly franchisee newsletter transforms a traditionally static newsletter into a dynamic, interactive experience that functions more like a streamlined website. Sent out every month, it centralizes essential information—such as call details, marketing activation templates, sales promotion resources, and education updates—into one easy-to-navigate hub. The layout is thoughtfully structured to guide franchisees through each section intuitively, reducing overwhelm while improving accessibility to key materials. With clickable elements, clear visual hierarchy, and organized content blocks, the newsletter ensures franchisees can quickly find what they need, stay aligned with brand initiatives, and take action efficiently.

Deliverables
UI Design

Year
04/01/2025

  • Splash Screen

    Splash Screen

  • Homepage

    Home Page

  • Marketing Page

    Marketing Page

  • Sales & Operation Page

    Sales & Operation Page

  • Home and marketing page

    Home & Marketing Page

  • Sales and Education Page

    Sales and Education Page

Convention breakout decks

This project focuses on designing breakout session slides for the annual Xponential Fitness Convention. Each year, the convention is centered around a unique theme, and the slide designs are thoughtfully crafted to visually align with and reinforce that theme. The breakout presentations are smaller, targeted sessions that deliver valuable, practical insights aimed at helping franchisees strengthen and grow their businesses. The design approach prioritizes clarity, brand consistency, and engaging visuals to support informative content and enhance the overall learning experience.

Deliverables
Powerpoint Slides

Year
2022 – 2024

  • CP Breakout Deck 2022

    CP Breakout Deck 2022

  • CP Breakout Deck 2023

    CP Breakout Deck 2023

  • CP Marketing Deck 2024

    CP Marketing Deck 2024

  • CP Education Deck 2024

    CP Education Deck 2024

  • CP Presale Deck 2024

    CP Presale Deck 2024

  • CP Operations Deck 2024

    CP Operations Deck 2024

PILATES BODY CHALLENGE

Pilates Body Challenge is a summer challenge where Club Pilates Members finish the challenge by completing 30 Classes in 3 months. The entire challenge is based on the Joseph Pilates Quote – “In 10 sessions you'll feel the difference, in 20 sessions you'll see the difference, and in 30 sessions you'll have a whole new body”.

Deliverables
Print Collaterals, Social Media Posts, Emails, Animation, Challenge Webpage

Year
06/01/2024

  • Pilates Body Challenge Lock-up

    Pilates Body Challenge Lock-up

  • Flyer & Social Post

    Flyer & Social Post

  • Social Media Posts & Story

    Social Media Posts & Story

  • Animated Lock-up

    Animated Lock-up

  • Challenge Page

    Challenge Page

Flow with Gratitude

Flow with Gratitude is a themed event class during the season of being grateful. This event is a member appreciation tactic, used to retain the consumers and at the same time bring in new consumers. Studios will have the members fill out thank you cards for their favorite Instructors, and fellow Pilates enthusiasts and distribute them among themselves.

Deliverables
Print Collaterals, Social Media Posts, Emails

Year
11/16/2023

  • Flow With Gratitude Lock-up

    Flow With Gratitude Lock-up

  • Poster & Flyer

    Poster & Flyer

  • Social Post & Story

    Social Post & Story

Local Studio Event Assets

Each month, the marketing team develops new events and activations designed to help studios attract leads and retain members. The templates are built for easy customization, allowing individual studios to update key details such as event dates, subheaders, descriptions, and QR codes. By providing editable yet structured designs, this system ensures consistent brand quality and visual cohesion across 1,000+ studio locations while empowering teams to localize their marketing efforts.

Deliverables
Flyers, Posters, Social Media Posts & Stories, Email Templates

Year
08/22/2022 – Present

  • Pilates and Potting

    Pilates and Potting

  • Pastries & Pilates

    Pastries & Pilates

  • Pilates Picnic

    Pilates Picnic

  • Pets & Pilates

    Pets & Pilates

  • Pie & Lattes

    Pie & Lattes

  • Spring Break Class

    Spring Break Class

  • Pizza & Pilates

    Pizza & Pilates

Next

Xponential Fitness