Xponential Fitness
SUMMARY
Working as a graphic designer at Xponential Fitness involves creating visually engaging content for a leading global fitness franchisor, best known as the parent company of Club Pilates. The role supports a portfolio of five boutique fitness brands, requiring a versatile design approach tailored to each brand’s identity. Designers collaborate with marketing and brand teams to produce digital and print assets that promote classes, franchises, and overall brand growth, while maintaining consistency across multiple distinct yet connected fitness concepts.
CATEGORY
Branding | Visual Design | Graphic Design | Motion Design | Slide Design
TOOLS
Adobe Illustrator | Photoshop | Indesign | After Effects | Premier | Google Suite | Powerpoint | Figma
Convention 2025 MAINSTAGE Deck
This project was focused on designing mainstage slide visuals for the Xponential Fitness Annual Convention, creating a cohesive and engaging presentation experience for a large-scale, multi-brand audience. Developed dynamic slide templates, motion-forward layouts, and brand-aligned graphics that supported executive presentations, key announcements, and franchise highlights. Collaborated with cross-functional teams and executives to ensure clarity, consistency, and high visual impact across all content, elevating the overall attendee experience.
Deliverables
Powerpoint Slides
Year
2025